Dwayne Wade is signing with Chinese sportswear provider Li-Ning, which is giving him his own brand within the company along with plenty of creative and strategic input. The partnership will be announced in Beijing, where Li-Ning is headquartered and where the Miami Heat will be visiting for the NBA China Games tour.
The line of apparel and footwear is to be available at Li-Ning retail stores and online in China “soon,” with a US retail debut expected in 2013. The shoes are expected to sell for about $120 and Wade will debut a pair of Li-Ning sneakers when the Heat play a preseason game in Beijing against the Los Angeles Clippers. He’s also hoping to play when the Heat and Clippers meet again in Shanghai on Sunday, and Li-Ning plans to auction off the sneakers from those first two games.
Wade wore Converse for his first six seasons, then Jordan Brand for the past three years. Wade’s contract expired with the Jordan Brand September 30th and felt it was time to move on.
Wade becomes the biggest NBA name to endorse the Li-Ning brand since his former Miami teammate Shaquille O’Neal.
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